FCK PRISON was founded by Shawn Hartwell in 2018. After spending 20 years in Federal prison, Shawn Hartwell became a celebrity promoter and is now the CEO of the internationally recognized brand FCK PRISON. FCK PRISON is an Alt-Prison Movement created to educate and bring awareness to the thoughts & actions that can land someone in prison. Shawn wanted to create a brand that would inspire generations to reassess their life path and positively influence prison reform. The first FCK PRISON store open in 2018 in an old office space in his hometown Elizabeth, NJ. He defeated the odds and circumstances that were stacked against him by creating digital wealth.

The FCK PRISON movement started on Instagram with @WhoDaFckWannaGo2Prison to bring awareness and understanding to the damage the prison system has on families and is now one of the leading voices of prison reform. 

As a social justice effort, Shawn created his brand Free The Weed Dealers urging an equitable response for those currently incarcerated based on marijuana charges. The state's marijuana laws have been failing for years citing the most marijuana arrests in recent years leading up to legalization. On average in 2019 Police made a marijuana possession arrest in New Jersey every 22 minutes. New Jersey’s arrest practices for marijuana possession illustrate the failure of marijuana enforcement and its devastating impact on the aggressive, costly, racially disparate punishment.

Follow the movement on Instagram:

@WhoDaFckWannaGo2Prison2

@FreeTheWeedDealers

Keep up with Shawn and his son Tru on Instagram.

@Shawn_Hartwell

@Tru_Hartwell